Nov 29, 2023Announcing our second fund generation: Oxx has raised $190m to support European B2B SaaS scaleupsThe Software as a Service (SaaS) industry is not just an exciting place to invest; it's a realm of relentless innovation and growth. Over...
Gokce Ceylan, Investor at OxxNov 14, 20239 minExpected values, decision trees, and why your customers are not purchasing your (or any) productWhen reading Josh Bersin’s recent whitepaper, “People Analytics, Evolved: A Systemic Approach”, I was taken aback by one of the three...
Carole GinmanSep 5, 20232 minThe importance of understanding positioning: Highlights from our conversation with April DunfordPositioning your company effectively is crucial for success. Here are the key takeaways from our chat with positioning expert April Dunford.
Gokce Ceylan, Investor at OxxJan 23, 20236 minMath meets B2B SaaS: Why you should not settle on your first ICPWhether it’s choosing a life partner or the next restaurant you’re going to eat at, you need to make choices in life with imperfect...
Ingrid Bonde Åkerlind, Principal at OxxDec 1, 20223 minGTMF FAQ - How do I know if we’re targeting too many segments?Welcome to Oxx's Go-To-Market FAQ column! We got a lot of great feedback from the after the release of our Go-To-Market Fit Toolkit this...