Nov 20Welcome, Kodiak Hub!Imagine you’re a Chief Procurement Officer (CPO) or strategic sourcing manager overseeing a vast, global supply chain with hundreds of key..
Gokce Ceylan, Investor at OxxNov 14, 20239 min readExpected values, decision trees, and why your customers are not purchasing your (or any) productWhen reading Josh Bersin’s recent whitepaper, “People Analytics, Evolved: A Systemic Approach”, I was taken aback by one of the three...
Carole GinmanSep 5, 20232 min readThe importance of understanding positioning: Highlights from our conversation with April DunfordPositioning your company effectively is crucial for success. Here are the key takeaways from our chat with positioning expert April Dunford.
Gokce Ceylan, Investor at OxxJan 23, 20236 min readMath meets B2B SaaS: Why you should not settle on your first ICPWhether it’s choosing a life partner or the next restaurant you’re going to eat at, you need to make choices in life with imperfect...
Ingrid Bonde Åkerlind, Principal at OxxDec 1, 20223 min readGTMF FAQ - How do I know if we’re targeting too many segments?Welcome to Oxx's Go-To-Market FAQ column! We got a lot of great feedback from the after the release of our Go-To-Market Fit Toolkit this...