We're delighted to congratulate Funnel on their recently announced partnership with global media leader Havas. Oxx portfolio company Funnel, chaired by General Partner Mikael Johnsson, is the essential foundation for digital marketing, automating the generation of Business-Ready Data to empower marketers and to give them certainty about what’s really driving the business.
With increased focus on scalability and transparency on a global level, Havas Media Group is partnering with Funnel to support the diverse needs of all of their markets, as well as to allow them to create a streamlined process at a network level. Havas agencies in France, the US, the UK, the Netherlands, Spain and more have adopted the new network solution. Havas Media plans to continue the roll-out of Funnel to automate their client reporting process worldwide.
“We looked at many other solutions and tools on the market, but none of them came close to the service Funnel provided."
Pierre Raoul, EVP, Global Head of Data Market at Havas Media Group said, “We looked at many other solutions and tools on the market, but none of them came close to the service Funnel provided. The implementation has been extremely straightforward and the offices that have already adopted Funnel were able to complete the migration process much faster than we could have imagined. The flexibility, the level of support, and the quality of the partnership, in general, is extremely high and we look forward to a long and exciting relationship with Funnel.”
Fredrik Skantze, CEO at Funnel said, “We’re excited to see digital agencies like Havas Media changing the industry standard by becoming more transparent and data-driven. Modern media buyers now have a much better understanding of the digital marketing landscape, which has, in turn, increased the demand placed on agencies.”