Latana helps brands make data-driven marketing decisions.
Latana is an AI-powered brand tracking platform helping fast-growing and mid-size brands quantify and track the impact of their brand marketing spend. There are hundreds of thousands of mid-market businesses that don't know how consumers perceive their brand. And just like large brands who rely on agencies, these brands need to understand and track how consumers see them – in an easy-to-use, accurate and affordable way.
Latana's existing customer base includes many familiar frontier tech company logos such as Headspace, Duolingo, Monday.com and Epic Games. Revolutionising outdated and expensive products from the likes of Nielsen, Kantar and Ipsos, we're very excited about Latana's prospects and the immense market opportunity ahead!