The market sentiment has changed drastically during the last six to nine months. Where before the mentality of growth at all costs dominated, today’s market climate bears a different story. The importance of efficient and sustainable growth has never been more important to growing SaaS companies. The best way to secure efficient and sustainable growth for the long term is by deliberately working to establish a company’s Go-To-Market fit.
Mikael Johnsson, Co-Founder & General Partner at Oxx, had the pleasure of speaking to Daniel and Thomas from SaaS Nordic and Ola Sars (Founder and CEO of Soundtrack Your Brand) about the lifecycle of a B2B SaaS company and Go-to-Market Fit (GTMF). Some of the topics covered in the episode:
- What is Go-To-Market Fit? How is it defined?
- How do you measure it, and how do you know if you have established a GTM fit?
- What are the main GTM fit accelerators to work on?
- Which GTM motion shall prevail?
Oxx’s GTMF Toolkit
If you’d like to learn more about how to sustainably build high-growth SaaS businesses, check out our Go-To-Market Fit Toolkit!