Software is our speciality, Europe is our arena, and going deep is what we do best.
Empowering exceptional founders to become Europe’s next software leaders.
What we do
Our focus is our superpower
We partner with Europe’s most promising B2B software founders at the scale-up stage, helping you nail your scaling journey by providing the hands-on support, expertise, and insights you need as you hit full throttle.
The devil is in the details and diving into these is what we do best. We have spent decades deciphering SaaS data and know which strategies will lead you to success. In fact, some would say we’re geeks, and it is a title we wear proudly as we partner with companies that possess what we call the “Oxx factor”.
B2B software in Europe
We’re laser-focused on European B2B software and SaaS, using our deep industry knowledge to help you scale with confidence.
At the inflection point
We step in when it matters most. With product-market fit nailed down, we typically step in at the Series A or B stage and provide both capital and expertise to transform your early momentum into sustainable success.
Sophistication over hype
We’re all about substance over flash. We back companies solving real, complex problems with sophisticated solutions. When you’ve got product-market fit and are ready to scale, we help unlock growth that goes beyond the hype.
Quality over quantity, always
Grounded in rigorous analysis we invest with absolute conviction in a select few. Quality companies and quality relationships beat quantity, and are a mark of our boutique approach to investing. When we commit, we’re all in—because every company in our portfolio is a VIP.
Defining the Oxx Factor
A company with the ‘Oxx factor’ is a business that’s solving big and complex problems with precision and sophistication. These companies have a single-minded focus on creating long-term customer value and sustainable competitive differentiation rather than chasing a hype. They have nailed product-market fit and are ready to scale with the vision and ambition to lead a market category at global scale. They’ve got brains, grit, and an offering that’s built to last.
What sets us apart
We invest in relationships that drive real value over time
When we partner with a founder, it’s not just a transaction—it’s a commitment, like saying ‘I do.’ We’re in it for the long haul, offering more than just capital. As strategic partners, we walk side by side with you on the journey – in good times AND in tougher times.
With Oxx, you get…
1
Total alignment and absolute conviction
Scaling successfully takes experience, focus and that everyone along for the ride is aligned on the direction. We dive deep into the data and do our due diligence so that when we commit to you, we do so with absolute conviction. You get our full attention and tailored support—because we’re all in and believe in what you’re building.
2
True software geeks with real-world expertise
We’ve spent years backing great B2B SaaS companies – navigating growth challenges, tough decisions, and scaling pains. Our experience as both investors and operators ensure we offer you real, tangible advice—not just theory from the sidelines. So, if you encounter an obstacle, we’ve likely cleared that hurdle before. We’ve seen what works, and we’re here to help you put it into action.
3
A belief that shared values are foundational to a solid partnership
We don’t compromise on culture. That means that we only partner with founders (or co-investors) who share our values and embrace working collaboratively to build something together. You’re the star of the show, we’re the producer behind the scenes, and each of us play an important role in making the production a success. So, as a founder, you can expect us to be a hands-on sounding board and guide—because we’re committed to making you shine.
4
Understanding that sustainable, capital-efficient growth is a pre-requisite for success
Lasting success isn’t about quick wins. While they can get you part of the way, we focus on helping you grow sustainably, ensuring you scale in a capital-efficient way without sacrificing your vision or jeopardising the long-term success of the company. We’re here to use all the tools in our arsenal to see your business thrive—not just today, but for years to come.
5
Welcome to the Oxx extended family – our friends are your friends too
When you partner with Oxx, you are not only embraced by our team, you’re tapping into an extended network of founders, industry experts, and investors who’ve been where you are, or supported founders in your situation. These Oxxperts are only one call away – we open the right doors at the right time, helping you move faster and go further.
The origins of Oxx
Founded in 2017 by Richard Anton and Mikael Johnsson, Oxx was born from a belief that European SaaS can lead globally—through the right support and long-term partnerships.
Curious to learn more? Read the full interview with Richard & Mikael to learn how Oxx was born from a passion for SaaS and a commitment to lasting partnerships
What our founders say
“Team Oxx is simply fantastic to work with. They bring a deep knowledge of scaling B2B SaaS platforms and an inspiring network. Their secret sauce is an elegant combination of their warm personalities and human approach to leadership.”
DIRK FOUNDER & CEO
“We specifically chose Oxx as a partner because of their deep understanding of scaling up a B2B SaaS company, how they analyzed our business to its full extent, their unique strategic thinking, and the personal charm of everyone involved in it the process.”
ZVIKI FOUNDER & CEO
Careers
We invest at the scale-up stage, when companies have achieved Product-Market Fit and are about to scale. This is where our expertise becomes extremely powerful for founders navigating the Go-to-Market Fit stage. If this sounds like your next step, get in touch.