This summer, Apica was recognised by Gartner as a Visionary in the 2025 Magic Quadrant for Observability Platforms. Oxx partnered with Apica in 2018, and since then we’ve seen the company steadily expand its capabilities and refine its approach to a growing challenge for enterprises: making observability both effective and economical.
Apica’s platform, Ascent, is built to give organisations control over their telemetry data while working alongside their existing tools. Its InstaStore™ technology enables integration with more than 100 industry-standard platforms, reducing reliance on single vendors. The platform is designed to handle high-demand environments without data loss, and supports cost reductions while maintaining full data ownership. AI- and LLM-driven analytics further help customers detect anomalies and identify root causes more quickly.
When we first invested, we were drawn to Apica’s focus on tackling the complexity and cost of large-scale data operations. Their progression from synthetic monitoring to a comprehensive, AI-enabled observability platform reflects both technical depth and responsiveness to customer needs. Being named a Visionary is recognition of that progress. We look forward to seeing how Apica continues to build on this foundation, further strengthening its technology and supporting organisations navigating increasingly complex data landscapes.
You can read Apica’s full announcement here and download a complimentary copy of Gartner’s 2025 Magic Quadrant for Observability Platforms.



