Sasha leads marketing at Oxx. Sasha joined Oxx in 2017 at the firm’s inception, supporting co-founders Richard and Mikael in forming fund operations. She has since moved to lead marketing including brand, PR and communications for Oxx.
Prior to Oxx, Sasha spent three years working with early stage startups to develop effective marketing strategies. Sasha led brand and digital marketing campaigns for a range of early stage B2C and B2B tech startups.
Before moving into technology, Sasha had her start in experiental marketing and events. Sasha began her career in the music and art industries, and moved into curating and producing events for the likes of Vogue, V&A and the Barbican.
Sasha holds a BA (Hons) English Language and Literature from King’s College London.