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Podcast: The past, present and future of B2B SaaS investing

What does investing into B2B SaaS look like today compared to a decade ago? And where are we going? Richard Anton sat down for a chat with Gary Reeman for a discussion on The StartUp to ScaleUp GamePlan podcast in a discussion that covered the evolution of the sector during the past two decades, and why Europe will strongly grow its share of global B2B SaaS investing despite the traditional Silicon Valley hegemony.

In the chat, they also speak about:

  • The rise of generative AI

  • The emergence of Product-Led Growth (PLG)

  • The importance of organisational health in a tech venture’s success. Tune in to the full discussion below.


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