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Oxx invests in enterprise people analytics platform, Crunchr

We're delighted to announce our investment in Crunchr, the Netherlands-based enterprise people analytics platform. We join the company's existing strategic investors, Randstad, the world's largest recruitment agency, and Nationale-Nederlanden, a large Dutch insurer. Oxx Principal Bob Thomas will join Crunchr's Board, and General Partner Richard Anton will join as Chairman.

The funding will be used to add predictive analytics capabilities to the Crunchr platform, which will further expand the platform’s employee retention, skill-based workforce planning and data driven storytelling functionality. The remainder of the funding will be used to fuel international expansion, with the company planning to open an office in the United States, and to treble the size of the team.

In recent years, enterprise HR teams have adopted an array of different HR software tools, each focusing on different elements of the corporate HR workflow. As these global companies manage tens of thousands of people across multiple offices and geographies, adopting a new, disconnected suite of tools has only increased the already high levels of complexity.

Crunchr provides the world’s most intuitive enterprise platform for self-service people analytics, HR dashboards, and strategic workforce planning. Using Crunchr, large enterprises get a clear picture of what's really happening in their workforce and organization. The company’s people analytics platform has been adopted by companies around the world, including MetLife (100,000 employees), AkzoNobel (32,000 employees), Rabobank (41,000 employees) and Randstad (38,000 employees).

The people analytics platform works on top of existing HR systems, it collects workforce data into one secure, integrated platform, improves its quality, and makes it accessible for everyone that needs it -- not just data scientists -- democratising workplace insights for sustainable business impact. This enables HR leaders and teams to produce strategically meaningful people strategies, and to greatly improve decision making and workforce planning.

Dirk Jonker, Founder and CEO of Crunchr, describes the company as “people analytics for people.” He explains: “Most organisations have HR systems, but they struggle to translate all their data into insights. Without clear insights, accurate decision making is at risk, and achieving your business objectives can be difficult.”

“But, with an easy-to-use workforce reporting and analytics solution, Crunchr gets the basics right. Supporting workforce decisions with relevant insights by combining expertise, data, and analytics, it allows HR teams to embrace the power of people analytics, and empowers all of a company’s employees to make data-driven decisions in seconds.”

Globally recognised by Gartner and Bersin, Crunchr’s technology enables high-profile companies across a range of industries, including Randstad, AkzoNobel, MetLife and Jacobs Douwe Egberts (JDE), to benefit from the value unlocked by people analytics. And the company is growing fast, with plans to triple its team and expand internationally throughout 2022.

Bob Thomas, Principal at Oxx, comments “We spoke with people analytics professionals across the globe and one theme emerged very clearly: Crunchr's ease of use means that the people story within a business can be told quickly, clearly and in a data rich way. In 2022, the people data questions faced by enterprises are more pressing than ever, and so we are thrilled to partner with Dirk and the team, and look forward to many more businesses unlocking the value of their people data with Crunchr.”

Congratulations to the Crunchr team, and thank you for letting us join your journey!

Learn more about Crunchr here!

Want to discuss data refinery and convergence, people analytics, or are you a SaaS company that wants to talk about funding? Get in touch with the Oxx team on

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