The Company
Latana helps companies measure brand awareness, perception, and marketing effectiveness using mobile-enabled surveys and advanced analytics.
The Solution
Their AI-powered platform gathers and analyses consumer data to provide brands with insights into how their marketing is performing and how they are perceived.
Investment
Oxx invested in Latana because it enables brands to track consumer perceptions in real-time using innovative mobile survey technology and advanced data science. Latana’s ability to provide customisable and reliable insights on brand performance, with a focus on affordability and ease of use, is in line with our vision of supporting category-leading SaaS solutions that empower businesses to make informed, data-driven decisions.
