The Company
Black Swan Data helps major brands predict consumer behaviour by analysing social data and applying AI models to forecast upcoming trends.
The Solution
Their platform uses social listening and data science to create a predictive tool that enables brands to stay ahead of consumer needs.
Investment
We invested in Black Swan Data because it revolutionises market research by using AI to predict consumer trends from unstructured data, providing unmatched, actionable insights that de-risk product innovation. What particularly drew us in was Black Swan’s ability to deliver forward-looking, unbiased predictions and its integral role in the innovation processes of leading consumer brands.
