Oxx co-founder Mikael Johnsson recently joined EUVC’s Andreas Munk Holm for a chat about how to make a company stand out in a competitive market and create sustainable competitive advantage. He also shared his insights into our unique approach to B2B SaaS investing and why he believes a shakeout in the European VC landscape is on the horizon.
Mikael talks about Oxx’s high-conviction, growth-focused strategy that differs from traditional VC—focusing on building sustainable companies that balance ambition with discipline. Here are three key takeaways:
- Go-to-Market Fit Before Scale Mikael explains why achieving go-to-market fit (GTMF) is essential for scaling successfully, noting that many companies try to grow before this crucial foundation is in place.
- High Conviction, Not High Volume Oxx takes on fewer investments, allowing the team to engage deeply and support each founder’s journey. It’s about quality, not quantity.
- A Changing VC Landscape Mikael predicts a wave of consolidation among European seed funds, believing only those with clear differentiation and strong expertise will stand the test of time.
Listen to the full episode to hear more about the principles behind Oxx’s approach to building lasting partnerships with founders.
