Black Swan Data

Black Swan was founded to disrupt the $90bn global market research industry by using AI to unlock insights from the data and content published by consumers online.

Trendscope, Black Swan’s core software platform, enables CPG (consumer packaged goods) companies to develop more relevant innovation ideas and improve their new product launch success rates (often cited as having a >75% failure rate).

Trendscope works by tapping into what millions of consumers are talking about online in public, unpromoted conversations. It continuously analyses this data to map growth opportunities and identify emerging trend signals earlier, and more accurately, than traditional market research approaches.