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Go-to-Market Fit
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The Maths Behind the Business: What your AI pricing model really is a bet on
You’re three weeks into a pilot with a mid-market logistics company. Your AI agent is…
AI SDRs promise to beat regression to the mean, but do they?
It’s a crisp morning at an AI conference. You’re in the front row of a…
Learning too fast, learning too slow: A go-to-market problem in disguise
If you’ve ever questioned your entire Go-to-Market strategy after a bad sales week, a lost…
The Go-To-Market strategy the tech world overlooks
Here is a controversial thing for me, a B2B software investor, to say: for some…
Introducing the Rising Stars of Open Source 2025
The developers are already here. The traction is already real. Here are the companies building…
Math Meets B2B SaaS: To compete or to collaborate – The Prisoner’s Dilemma
Should B2B SaaS peers compete or collaborate? Time and again, major B2B SaaS players have…
Math Meets B2B SaaS: Why Your Sales Team Efficiency is Likely to Decline with Scale and How to Fix It
What if I told you that as your sales and marketing team grows, its overall…
Podcast: Decoding SaaS Success – Applying Math to Drive Strategy
How can math help founders to build their businesses? If you’ve kept up with Gökçe…
Rethinking Pricing Negotiations as Positive Sum Games
If your customers also come across as sore losers during price negotiations, you might be…
