Go-to-Market Fit
Go-to-Market Fit
Your guide with tools, templates and examples and resources to nail the scaling journey.
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The Maths Behind the Business: What your AI pricing model really is a bet on
You’re three weeks into a pilot with a mid-market logistics company. Your AI agent is…
The (not-so) new paradigm for engagement with AI software
Has AI fundamentally broken the way we measure software engagement? Recently, this view has become…
Confidently presenting your financials
A perspective for founders preparing to fundraise When founders think about fundraising, many focus on…
The Go-To-Market strategy the tech world overlooks
Here is a controversial thing for me, a B2B software investor, to say: for some…
Math Meets B2B SaaS: To compete or to collaborate – The Prisoner’s Dilemma
Should B2B SaaS peers compete or collaborate? Time and again, major B2B SaaS players have…
From Fuzzy to Focused: Mastering Your Ideal Customer Profile (ICP) to scale successfully beyond Product-Market Fit
One main reason SaaS companies struggle to scale from €1M to €10M ARR is entirely…
Math Meets B2B SaaS: Why Your Sales Team Efficiency is Likely to Decline with Scale and How to Fix It
What if I told you that as your sales and marketing team grows, its overall…
Podcast: Decoding SaaS Success – Applying Math to Drive Strategy
How can math help founders to build their businesses? If you’ve kept up with Gökçe…
Rethinking Pricing Negotiations as Positive Sum Games
If your customers also come across as sore losers during price negotiations, you might be…
