• AboutLearn more about Oxx, our investment strategy and how we work.
  • PortfolioDiscover the Oxx portfolio and learn about each of the companies we have partnered with.
  • TeamMeet the Oxx team and learn more about each team member.
  • News & InsightsCheck out the latest news, insights and perspectives from the Oxx team and our portfolio.
  • About
  • Portfolio
  • News & Insights
  • Team
  • Get in touch

Go-to-Market Fit

Your guide with tools, templates and examples and resources to nail the scaling journey.

Learn more

The Rising Stars of Open Source

Who is winning in the open source space? Oxx annual deep-dive into of the best upcoming OSS companies.

Learn more
  1. Oxx
  2. Articles posted by Bob Thomas

Bob Thomas

Go-to-Market Fit

Your guide with tools, templates and examples and resources to nail the scaling journey.

Learn more

The Rising Stars of Open Source

Who is winning in the open source space? Oxx annual deep-dive into of the best upcoming OSS companies.

Learn more
  • AI & Emerging Tech
  • All
  • Announcements
  • Go-to-Market Fit
  • Industry Perspectives
  • Macro & Capital Markets
  • News & Insights
  • Podcasts
  • Portfolio & Founder Stories
  • SaaS & Software Geekery
  • Scaling in Europe
  • Team
  • Industry Perspectives SaaS & Software Geekery

    Introducing the Rising Stars of Open Source 2025

    The developers are already here. The traction is already real. Here are the companies building…

  • AI & Emerging Tech Go-to-Market Fit Podcasts
    April 30, 2024

    Podcast: How to actually use AI tools in your startup

    As a founder, how should you use AI in your business?

  • AI & Emerging Tech Industry Perspectives

    The New Era of SaaS – Key Takeaways from Bob Thomas’ Keynote at SaaSiest Digital

    Last week, Oxx Partner Bob Thomas opened SaaSiest Digital with a keynote that set the…

  • Industry Perspectives SaaS & Software Geekery

    Rising Stars of Open Source 2022

    Measuring open source traction At Oxx, we’re focused on partnering with the best scaling software…

  • Goodlord
    Announcements Portfolio & Founder Stories

    Goodlord closes £27m Series C

    We’re delighted to congratulate Oxx I portfolio company Goodlord on closing their £27m Series C!…

  • Why Oxx invested in Crunchr
    Announcements News & Insights

    Oxx invests in enterprise people analytics platform, Crunchr

    We’re delighted to announce our investment in Crunchr, the Netherlands-based enterprise people analytics platform. We…

  • Open Source Software: Measuring Product-Community Fit
    Industry Perspectives SaaS & Software Geekery

    Open Source Software: Measuring Product-Community Fit

    Introduction 1. Evolution of open source as a commercial model 2. Measure product-community fit: Awareness…

  • Product-market-fit to go-to-market-fit
    Go-to-Market Fit

    Product-led growth and the risk of one-size-fits-all

    Written by Bob Thomas, Principal at Oxx, for Breakit‘s Leaders in SaaS newsletter There are…

  • Funnel webinar: How to build a superb go-to-market-fit strategy
    Go-to-Market Fit Portfolio & Founder Stories

    Creating a Go To Market strategy: Funnel’s sustainable growth engine

    Funnel co-founder and CEO Fredrik Skantze and Oxx are invited by Vendep to open their…

1 2
Next Page

As seen in the media

  • Richard Anton: Investors’ Radar for Founder Talent Needs to Shift with AI

    Read more

  • Richard Anton: Who will build the next wave of breakout AI companies?

    Read more

  • Mikael Johnsson: Why Software’s Reported Death is Actually a Cambrian Explosion of New Life

    Read more

1 2 3 … 17
Next Page

info@oxx.vc

Strandvägen 7a, 114 56 Stockholm, Sweden

19 Langham Street, London, W1W 6BP, United Kingdom

Contact

Submit your pitch

Diversity VC logo

Stay up to date

  • AboutLearn more about Oxx, our investment strategy and how we work.
  • PortfolioDiscover the Oxx portfolio and learn about each of the companies we have partnered with.
  • TeamMeet the Oxx team and learn more about each team member.
  • News & InsightsCheck out the latest news, insights and perspectives from the Oxx team and our portfolio.
  • Get in touchContact the Oxx team.
  • Go to market fitWe focus on the Go-to-Market fit stage of companies’ growth journeys. Tap in to our resources about this stage.
  • FAQFind answers to frequently asked questions.
  • LinkedIn
  • Twitter
  • Legal Notice & Privacy Policy
  • ESG Policy
  • SFDR Disclosure
  • Cookie Policy
  • Careers