We’re pleased to share that Mintel has acquired Black Swan Data, combining complementary strengths in market intelligence and predictive analytics.
Founded in 2011, Black Swan has developed technology that analyses unstructured consumer conversations across social platforms like TikTok and Instagram to identify emerging trends. Their AI-driven approach has supported global CPG brands like Pepsi Co. in accelerating innovation and anticipating future consumer demand with greater clarity.
By joining forces with Mintel – whose expertise in structured data, category insight, and human-led analysis spans more than 50 years – the combined business aims to offer clients an expanded view of what’s coming next and why it matters.
This partnership reflects the continued evolution of the insight industry, where the ability to act early and confidently is increasingly critical. Together, Mintel and Black Swan will provide CPG companies with improved tools for front-end innovation, enabling faster, more evidence-based decision-making.
As Hugo Amos, co-founder and CEO of Black Swan, noted:
“In an era of increased pressure to innovate quickly, responsibly, and with impact, CPG brands need clarity, precision, and the confidence to act at the right time, in the right way.”
We’d like to congratulate the Black Swan team on this milestone and wish them well as they continue their work within Mintel to help brands navigate change and identify new opportunities.